newillusions is a young company with a long history.
Having been involved in some of the worlds' largest, most significant and highly complex events and installations for over twenty years the company was formed to help bring a new approach to architectural lighting installations.
After all these years of making magic and figuring out how to achieve never before seen effects, it's time to transfer some of the magic of large scale systems into smaller and more commonly encountered spaces.
In other words, it's time for some newillusions.
The company operates from a different position than most. We truly are a collective. Different people from around the world work on projects together as their skills are required and everything is on the table for the hive mind to contribute to. We're an association of some of the most talented and creative individuals working across a wide spectrum of industries.
This brings several benefits to our work.
First of all, everyone involved is constantly exposed to the most current and up to date information through both research and practice. For all of us, this is a career, not a job, so the passion for development and learning is never ending.
Secondly, we're able to provide the most appropriate people to any project we engage. We've always got access to the right people for the job.
Working in 3D as much as possible is critical for getting the best design and communicating that most effectively. We regularly use and have specialists in Photoshop, 3D Max, Cinema 4D, SketchUp, Wysiwyg, Martin Show Designer, d3 and more. We also work with various VR and AR technologies as well.
Calculation and Verification
Using industry standard software like DaiLux, Relux and AGi32 we are able to verify that the selected fixtures will perform as expected. Of course, nothing compares to real life mockups on site so we will typically try to do as many of these as possible to ensure everyone involved is satisfied with the end results.
We stay current with the latest versions of commonly used construction software including AutoCad, Revit and Vectorworks. In addition we endeavour to use live online communication and documentation processes to ensure everyone concerned is kept up to date.